Lifting Communities, One Club at a Time
Project Lift owns and operates 14 Retro Fitness clubs—and growing—bringing health,energy, and transformation to families and individuals across Texas, Florida, and New York.
Who We Are
We’re more than gym operators—we’re community builders. Backed by strategic investmentand decades of industry experience, Project Lift is proud to be one of Retro Fitness’s leadingfranchise partners.
Our mission is to deliver affordable, accessible, and authentic fitness experiences that reflectthe communities we serve. From multicultural families to young professionals, we createwelcoming spaces where everyone can get real about their health and wellness.
Stay
Fit
The Power of the Retro Fitness Brand
A trusted national brand. A proven fitness experience.
Retro Fitness has built its reputation on being personal, accessible, and supportive. Throughmodern gyms, innovative programming, and authentic communities, Retro empowers everymember to live healthier and feel stronger
Fitness That Reflects Real Life
Serving diverse, family-driven, upwardly mobile communities.
Our clubs serve vibrant trade areas—multicultural families, blue-collar workers, suburban professionals, and energetic young singles. We design experiences that connect to the unique needs of each neighborhood—because fitness should feel real, inclusive, and accessible for everyone.
Multicultural Families
Welcoming spaces that celebrate diversity and bring families together through fitness.
Blue-Collar Workers
Accessible fitness options that fit real schedules and real budgets.
Suburban Professionals
Convenient locations and flexible hours for busy professionals and parents.
Young Singles
Energetic environments perfect for building healthy lifestyle habits.
The Team Behind the Lift
Experienced operators. Community-focused leaders.
Led by COO Brooks Johnson, our leadership team brings together decades of expertise infitness operations, marketing, and community engagement. We combine financial strength withpeople-first values to ensure each Retro Fitness club thrives.
Brooks Johnson
Chief Operating Officer
Brooks brings over 15 years of fitness industry experience, having previously scaled operations at multiple franchise concepts.
Sarah Martinez
VP of Marketing
Sarah specializes in community-driven marketing strategies and has helped build authentic brand connections across diverse markets.
Michael Chen
Director of Operations
Michael ensures operational excellence across all locations while maintaining our commitment to community engagement.
97
%
Satisfaction Rate
Video Meetings
Trusted Team
Client Love
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Partners
Apple
Google
Facebook
NetFlix
Dell
ThemeNectar
Samsung
Verizon
WordPress
Unique Approach
30
+
Awards Received
Stay in the Loop
Follow our journey as we expand and uplift communities through Retro Fitness.
Get in Touch
Whether you’re interested in joining our team, exploring partnership opportunities, or learning more about our community-focused approach to fitness, we’d love to hear from you.
Email Us
info@projectlift.com
Call Us
1234567890
Headquarters
Dallas, Texas
Connect With Us
Follow our growth story and get the latest updates on new club openings, community initiatives, and career opportunities.
Partnership Opportunities
Interested in bringing Retro Fitness to your community? Let’s explore how we can work together.
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